News: MNA gains early wins from innovations in new PCS advertising platform
The Midland News Association has become the first publisher to go live with the Self Service module of a new advertising platform from PCS.
Browser-based and written in HTML5, Self Service works on any PC or tablet and includes a number of features not previously available to online customers and that are already
contributing to a significant uplift in revenue for the MNA.
News: From branch to boardroom, they're loving PropertyNet
Easy to use, flexible, accurate, quick, efficient and saving time and money-saving, these are some of the key benefits of PCS's PropertyNet real estate marketing system to the professionals using it right across the country. Who says so? Well, actually, they do. PropertyNet has received rave reviews from estate agents working for Countrywide, the UK's biggest network of property retailers and lettings agents. Read more...
Case: InterSystems Caché gives PCS an advantage in cloud-based social media management applications
In every market where consumers can choose which business to patronize, public perception of a brand is vitally important. The speed and scope with which that perception can change, and how it influences business management, is one of the greatest effects of social media. Read the full case study here...
News: New faces in Social Knowledge marketing
PCS has continued its policy of employing young graduate talent with the appointment of two new faces in its marketing department.
Twenty-three-year-old Jade Larkin, a recent graduate in English and Biology at Keele University, joins as Marketing Officer for social media systems and will spend the majority of her time engaged with Social Knowledge.
She replaces Russ Booth, who has taken his social media expertise to the NHS.
Jade is working alongside intern Tom Yeo, 21, who graduated from De Montfort University with a degree in English and Creative Writing. Read more...
News: Guiton Group goes live with Knowledge
The Channel Islands based media group, Guiton, is the latest company to go live with PCS’s innovative digital content management and publishing solution, Knowledge.
The largely browser-based system will replace two separate installations of PCS’s Adapt editorial solution and will allow greater cross-publication working between the traditionally independent Jersey Evening Post and Guernsey Press and their respective websites. Read more
Talking Point: Fixed costs v Variable Costs
In previous articles we’ve looked at a number of discussions that each impact in some way on the ‘fixed costs v variable costs’ debate.
When we’re debating ‘on-the-ground reporting v office-based working’, ‘cloud v desktop’ or ‘one solution v multiple systems’ money has to be in the mix to a greater or lesser degree.
As the challenge to maintain revenues from advertising, circulation and subscriptions grows ever more fierce, publishers need to be assured that they have costs under control.