Our View: Publishers - How to decrease bounce rate and enhance story quality? Metadata!
Metadata is simply data that describes other data. It's used by many publishers during the publishing process of print and digital content, and, as a tool to suggest relevant articles to online readers.
In this article on www.journalism.co.uk the author discusses a recommend content system designed to keep online readers engaged. Read more...
News: Self Service Highly Commended at #newsawards2015
Self Service, PCS’s advertising solution providing customers the ability to book ads at their convenience, was highly commended at the newsawards 2015, 29th April.
Interestingly, Self Service is just one module of the print-digital hybrid advertising solution, Sales Knowledge, showing how powerful the solution will be in its entirety when it is rolled out mid-2016. Read more...
News: PCS appoints Operations Director to support growing business
Publishing software developer PCS has appointed an Operations Director to support their growing business.
Such a senior hire highlights a time of momentous change for PCS - their UK customer base continues to grow and Sales Knowledge, the breakthrough digital-print advertising solution, is to be rolled out next year.