ABS is a multi-faceted advertising solution, offering clear and accurate information about advertisers, dynamic self-service capabilities and more.
Print & Digital Advertising
ABS gives publishers the means to build and quickly access clear and accurate information about advertisers, sustain and retain existing revenues and create opportunities built on knowing what makes advertisers tick.
Equally important however, ABS's dynamic self-service capabilities give advertisers the tools to make it easier for them to maximise their advertising spend and create potential new opportunities. That includes integrated booking, the creation of private or trade accounts, the ability to book on account and top up accounts against future ad spend. ABS allows advertisers full access to production tools through a browser to build display ads, lift ads for future insertions, put accounts into query, book and pay for ads; all progressing towards full cloud-based working to increase opportunities, reduce costs and offer a better all-round service.