CRM & Ad Booking
The current tough financial climate has increased the pressure on advertisement departments. The combination of ABS's CRM, prospecting, sales management, sales diary and reporting functions will give you greater knowledge of your existing clients along with potential customers, enabling a more professional, informed sell - helping to maintain and increase revenue.
Print & Digital Advertising
Never be without a sales lead again
Where advertising revenues are being challenged by non-traditional sources, ABS intelligently generates relevant prospect lists and provides essential customer information, pre call, enabling an enhanced sales process but more importantly ABS ensures your sales team are never without a sales lead. It's sophisticated sales territory management ensures a bank of regular and cold prospects are delivered to be developed on an ongoing basis with additional leads lists delivered at appropriate times for special projects (supplements/features etc). All territory driven customer activities such as calls to regular accounts, prospects and diary tasks are available to all members of the territory team, guaranteeing no action is missed. ABS also pro-actively highlights any regular customers who have not been contacted in a specific timeframe.
Professional proven sales process
Customer knowledge is king; ABS delivers all advertising call history (dates, notes, past adverts, actions taken etc), along with the decision maker contact details and customer website URL's to assist pre-call. Media information links and targeted selling scripts can be embedded to prompt and assist with the call. A powerful feature is the ability to create flexible, territory-focused, custom fields allowing you to capture and store any additional information about a customer, such as Social Media channels, Blogs, competitors used, annual spend, links to trade bodies, previous advertising patterns and anniversary dates etc. These fields can be used to generate specific targeted prospect lists. A real time interface into production means that adverts can be 'lifted' for future insertions and even copy amended in real time via a browser based interface.
ABS manages all communication with the customer ensuring a professional ongoing relationship. The system will generate and deliver templated, yet personal, quotations and confirmation letters, PDF advertisement proofs and store any other associated multi-media files and documents for easy future retrieval.
Powerful call and sales reporting
Dynamic web based call and sales analysis is available across a range of criteria including call success rates, revenue, objections, tasks and appointments and call sheets etc. Comprehensive real time reporting is also available from ABS's insert, revenue, estimating and yield reporting functions which are all exportable to Microsoft Excel for manipulation.