What keeps you up at night? (2/5) Fake News.
It seems like no one can escape fake news, yet as publishers you are expected to provide your audience with content from trusted sources especially if you are asking them to pay for that content.
In the past year, almost half (47%) of consumers have been suspicious that a story they have read may be fake, with 75% of people trusting the media outlet that carried those stories less as a result. The survey, by Network Research of over 1,000 adults aged 18 to 74, shows trust in information from the media generally has dropped for 32% of people, increasing to 38% for 18- to 34-year-olds.
Almost half (47%) of all respondents agree traditional news sources, such as newspapers and broadcasters, are more trustworthy and believable than social media sources, and this increases to 68% for those aged 55 to 74.