Pitch Perfect – How to sell to different personality types

Personalities

We all know that everyone is different, and to create a good sales pitch you must understand the company you are pitching to, and the person on the other side of that desk.

If you look around your office, you will see a big mixture of personality types. While there are some that like a no-nonsense and upfront approach to selling, there are others that want to get to know the customer, form a relationship and then start their pitch.

Why small changes can lead to big results for publishers

Stack of Magazines

In the past it felt like changes at work tended to happen over months, and even years.
There would be meetings to discuss meetings, decisions were deliberated at length and answers were arrived at after a long and laborious effort.

Then Covid-19 arrived and thing changed dramatically. The idea that time should be taken over vital decisions within a company were brushed aside, with action being taken within days, and sometimes hours.