Six Strategies for a profitable future in magazine media
17th April 2018, InPublishing Webinar, 2.30pm
Every publisher wants to succeed, grow and produce content that people want to read. Staying profitable whilst still giving your audience and advertisers what they want is the name of the game. So, how can publishers achieve this holy grail in the current yet ever-changing landscape . . . ?
Our expert panellists, linked by webcams, to see which strategies you can apply to ensure you meet your business goals now and in the future.
What was discussed?:
Whether paywalls are the best way of monetising digital content
The importance of nurturing your team
Premium advertising and how to avoid the race to the bottom
Why creativity matters
Creating and managing channel agnostic content
Choosing the right technology to deliver real-time, personalised content
Who we heard from:
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